Bespoke Services

Unique insights into your competitive landscape
and customer purchasing behaviour




In addition to the online service, mySupermarket Insights offers a range of customised reports that provide
additional analysis of online retail positioning, product availability, new product launches and customer
purchasing trends. To discuss any of these samples or a completely new idea of your own – please don't
hesitate to give us a call.
Contact Me Download sample reports or email insights@mysupermarket.co.uk

New Product Development
(NPD) Daily Alert Report

Keep alerted to NPDs in your category. Don't wait to find out through the media or through a fall in your sales – the alerts will tell you the moment it first became available online at any of the supermarkets.
Download new product development alert report

Online audit
Report

Drive online growth by understanding how your products are presented online. With online FMCG retail growing 20% per annum, this full audit of how your brand and competitors are presented online ensures you know online retail as well as bricks and mortar.
Download online audit report

Customer Profiling
Report

Know your customers! This detailed report helps you to get an overall understanding of how your customers differ between the main supermarkets, and learn more about the differences between online and offline shoppers.
Download customer profiling report

Price Comparison
Report

Track a customised basket. This report, popular with investment banks and other industry analysts, lets you select a collection of products to build a CPI-style basket for tracking daily, weekly or monthly price trends.
Download price comparison report

Product Substitution
Reports

Observe a unique aspect of shopper behaviour. The mySupermarket.co.uk Price Checker provides insight into which alternative brands shoppers select instead of yours and which brands you gain from.
Download product substitution report

Customised
Reports

Create your own customised report. We have so much fascinating data on the FMCG market over the past three years and are happy to hear what you need and create a customised report accordingly. Just give us a call to discuss further!
The largest, most representative, individual online shopping panel available in the UK. The data we receive from mySupermarket.co.uk is representative of online grocery shoppers in terms of demographics and purchasing behaviour.



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