Price Impact - SKU

How to use this report to track Price vs. Market Share for any SKU

The "SKU Price Impact" report brings together the price and promotion of any SKU with its changing Market Share. It is the quickest and easiest way to see how the changing price or introduction of a promotion can impact the Market Share of any SKU. The quick guide below highlights all the handy features that will help you keep track of the performance of both your SKUs and your competitors both in terms of Price and Market Share.

1. The blue line shows the Price Trend for your selected SKU.
2. The green line shows the Market Share. This is calculated through purchasing trends of the mySupermarket.co.uk panel.
3. The Market Share line can be calculated either according to Value or Units.
4. Roll your mouse over the blue circles or the green dots in the graph to see a tooltip of the average price and market share that week.
5. Switch between the four supermarkets (Tesco, ASDA, Sainsbury's and Ocado) to view the Price and Market Share trend for the selected supermarket
6. Change the time period to either show "Last 13 weeks" or "Last 52 weeks".
7. Whenever you see a pink £ symbol, roll your mouse over it to see the full period of the promotion along with the Market Share during that time.
8. Export the data into a handy Excel, Power Point, PDF or image.

9. Select the "Weeks" tab for a week by week summary of the Price and Market Share of the SKU you're viewing
10. Select the "Price Points" tab to compare Market Share between different periods of time when the price or promotion remained stable.