How to use this report to track Market Share for any brand or SKU
"The Market Share" report introduces you to the mySupermarket Panel – the consumer purchasing
trends of Tesco, Asda, Sainsbury's and Ocado shoppers via the
mySupermarket.co.uk website.
It records every item they buy every time they shop. Select your category and/or sub-category
to view the Market Share of any brand or SKU during the time period of your choice.
- The pie chart can be calculated either according to Value or Units.
- View the Market Share pie chart for all retailers or use the drop down to view the supermarket of your choice.
- View the Market Share over any time period by selecting a Start and End date. This is a great way to examine the impact of specific promotional or marketing activity over a limited time period.
- The Pie Chart shows the market share of the largest brands.
- The summary figure highlights the Market Share for your selected brand.
- Export the data into a handy Excel, Power Point, PDF or image.
- Click on "SKUs" to view the Market Share of each individual SKU within the table.
- The table shows the Market Share overall (as illustrated in the pie chart) as well as within each retailer.