Customers

mySupermarket's data has proven highly valuable in our pricing strategy, providing us with both the industry knowledge and independence to monitor the competitive landscape and make accurate and fair FMCG price comparisons.

The largest, most representative, individual online shopping panel available in the UK. The data we receive from mySupermarket.co.uk is representative of online grocery shoppers in terms of demographics and purchasing behaviour.

mySupermarket Insights is a great way for us to get closer to our consumers, and to get a better understanding of what makes people buy our smoothies.  By using mySupermarket Insights we can get up to date pricing information to help us to make better decisions for our business.

mySupermarket Insights enables us to effectively monitor current pricing and promotions across the market on a daily basis, allowing us to gain a deeper understanding of our customers and competitors. It has proven to be a useful tool in both our day to day operating and for developing longer term plans.