About Us

mySupermarket Insights is a revolutionary online service designed to help address the major business challenges relevant to manufacturers, retailers and other FMCG analysts. Fast becoming the UK's leading source of accurate, real-time FMCG data, mySupermarket Insights tracks all prices, promos, sales and shopping trends for Tesco, Asda, Sainsbury's, Morrisons, Waitrose and Ocado.

mySupermarket Insights is powered by mySupermarket.co.uk, the independent supermarket shopping and comparison site.

Use our cutting-edge technology to:

  • Track prices & promotions in real-time – All prices and promotions for your SKUs and competitors at Tesco, ASDA, Sainsbury's, Morrisons, Waitrose and Ocado.

  • Monitor historic price trends – View the pricing history for any SKU or brand over the past 3 years in simple tables, Excel documents or graphs.

  • Track Market Share – Analyse the Market Share of any brand or SKU over a selected period of time.

  • Understand the impact of price on Market Share – Immediately understand how your Market Share was affected by a price change or a new promotion


Bespoke services In addition to the services currently available on the site, we offer a wide variety of bespoke insights to help you make informed pricing, branding and marketing decisions.

To discuss mySupermarket Insights further, please call us on 020 7258 7487 or email insights@mysupermarket.co.uk.
Access to and use of this website is subject to our Terms & Conditions
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